Lauren Kozak, Social Media Director for Britney Spears, recently stopped by our San Francisco offices and shared her views about how corporations can use social media to grow their brands and engage with customers in meaningful ways.

We enjoyed her talk so much that we videotaped some of her advice to share with you.

Lauren’s advice is the real thing – it not only comes from her current experience creating social media success for one of the biggest brands in the world, but also from her pre-Britney Spears work as a social media advisor to corporations when the medium was still in its infancy.

We hope you find Lauren’s insights helpful. Let us know what you think!