Archive for the ‘socialmedia’ Topic

We’ll be speaking at several conferences over the coming months, and hope that any customers, partners or friends will be sure to say hello if you are attending any of these. As you will see, a common theme is the value of social publishing to marketers and brands, and the importance of measuring that value. We’ll share our experience and knowledge with others who are embarking on social media for the first time or simply trying to understand how to measure it.

First up is Carla Bourque, VP of Strategic Partnerships, who will speak on the topic “Measuring Social Media: How to Connect Metrics to Objectives” at OMMA Social on Tuesday, January 26th at the Nikko Hotel in San Francisco.

Next, our GM and EVP of Six Apart Media, David Tokheim, will speak about the role blogs and social publishing play in marketers’ social media strategy at The Social Graph Clinic, scheduled for Friday, January 29 at New York University’s Stern School.

In April, Richard Rocca, Publisher and VP of Sales, will moderate a panel at OMMA Global entitled Making Social REALLY Work For Your Brand. This event takes place March 17 & 18 in San Francisco.  

We’ll keep you posted on our sundry speaking plans throughout the year, and we do hope to see you at one or two of them. 

Lauren Kozak, Social Media Director for Britney Spears, recently stopped by our San Francisco offices and shared her views about how corporations can use social media to grow their brands and engage with customers in meaningful ways.

We enjoyed her talk so much that we videotaped some of her advice to share with you.

Lauren’s advice is the real thing – it not only comes from her current experience creating social media success for one of the biggest brands in the world, but also from her pre-Britney Spears work as a social media advisor to corporations when the medium was still in its infancy.

We hope you find Lauren’s insights helpful. Let us know what you think!

Update 4/29: Thank you for the comments on the seminar. If you missed the seminar, you can view the recording here. Please have a look and let us know what you think.

Update: Thanks to the hundreds of you who attended the seminar. Please leave a comment and tell us what you thought. Or please fill out our survey here. We’ll post the link to the recording as soon as it is ready. Thanks!

This morning at 10 am Pacific we’ll host a seminar for marketers that looks at how companies can easily and quickly join their customers online in conversation. We’ll show many examples of companies that are already building their brands, nurturing relationships with customers, increasing sales and cutting costs through social media. The seminar will be led by Anil Dash, Chief Evangelist for Six Apart. If you haven’t signed up yet, you can do so here.

After the seminar, please check back here to get the link to a recording of the event and to discuss the content. We’re interested in your experience with social media in marketing.